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Part 2: Navigating the Challenging Global Sales Landscape

by Heather Hooks December 19, 2023

In our previous article, we discussed key trends influencing the success of companies positioning their brands for expansion in new international markets: the rise of e-commerce, the importance of data, and the changing nature of customer relationships. Businesses that adapt to these trends and challenges are well-positioned for success in the global sales market.

Here are a few tips for businesses looking to improve their global sales performance:

  • Build a strong sales team:
  • A strong sales force is essential for closing deals and generating revenue. Businesses need to invest in training and development to remain up-to-date on the latest trends and techniques. Regarding international expansion, partnering with an organization with knowledge of trade barriers, legal considerations, and knowledge of local languages and cultures is tremendously beneficial. Repserve is poised to help you accelerate your process.

  • Develop a strong customer relationship management (CRM) system:
  • As mentioned previously, this is extremely valuable. A well-curated CRM system can help businesses track customer interactions, manage sales pipelines, and provide valuable insights into customer behavior. Additionally, scheduling functions keep the process forward-moving without requiring unwarranted effort. Repserve's BDMs operate inside their clients' CRMs, streamlining your processes and information exchange, providing real-time data to inform your decisions.

  • Establish a strong global brand identity:
  • Businesses need to have a strong identity in the markets where they operate. This includes having a local sales team and marketing strategy. Government trade commissions and delegations are powerful allies, so develop those relationships or align with an organization who does. Repserve's business development and subject matter experts help you create a locally relevant brand identity in your target market.

  • Stay up-to-date on global trade regulations:
  • Global trade regulations can be complex and can change frequently. Businesses need to stay up-to-date on these regulations to avoid any compliance issues. Partnering with a local organization can help you cut red tape, reduce costs, and initiate a much faster ROI. With Repserve's relationships with various trade entities around the world, we can help you cut through barriers to becoming operational.

Repserve currently operates in five continents over twenty countries with clients actively engaging us in new markets all the time. Our approach minimizes the risks, mitigates the need to invest up front in legal entity requirements and infrastructure, and accelerates the time it takes to become operational and start seeing profitability.

Our call to action is simple: book a conversation with us on our website to learn how we can help you compete in markets you may until now we have considered out of reach.