Why a ‘hybrid’ concept for your business is the best way to take advantage of the current pandemic-stricken market.
We suggest you hold your horses on this.... Because as easy as it may sound, businesses may face hard challenges when it comes to going fully digital (https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/what-digital-really-means). First, the cost of going fully digital especially for small businesses may be too daunting. This is true, especially for companies which are more service-oriented and prefer not to invest too much in going fully digital. Second, going digital may not be appropriate for certain companies, as there may not be enough synergies or long-term benefits for certain business setups. The time and effort that companies may need to embark in order to ‘digitize’ their companies may be at the opportunity costs that these companies may incur. Third, some markets, like the UAE, simply moves faster when companies have in-country presence. Having such presence is priceless, especially in a ‘pandemic stricken’ economy, as it boasts sincerity and resilience in these challenging times.
So what then, is the way forward, for a business that wishes to expand during the pandemic, into a market like the UAE? A ‘hybrid’ solution of going digital at the back-end processes, complimented by an in-country company representative, may just provide the right balance of securing better prospects for companies that want to get ahead during the pandemic. For most companies, going digital, for example, in the payment mechanisms and getting its mark on social media marketing, is definitely a must. But a company that has a sales representative abroad, imbued with in-depth product knowledge would have an advantage over other competitors.
The ‘hybrid’ model mentioned above has several advantages. First, it allows the sales representative to be on location to provide more insights into the product. And this is key for a context like the UAE and the Middle East in general. Second, having this ‘hybrid’ modality is more cost-effective when it comes to positioning the business for growth when the market picks up. Companies may stand a chance to secure business prospects by capitalising on the rapport that they have built during the lull period (ie the pandemic). Third, in a market like the UAE, such business presence goes a long way in establishing a foundation to a partnership that may ease future business expansion plans.
Which is why you should contact REPSERVE. Repserve provides sales representatives at a fraction of the cost of a salary. They will be trained by you, answer to you, represent you, operating out of Repserve's offices with the support and oversight of the Repserve management.
You can choose to employ your representative for just 1 or 2 weeks a month giving you even greater flexibility as you develop your new market. Part-time contracts come with a guarantee and full disclosure that the representative will not be working for competing brands. Your representative will be a full-time employee of Repserve contracted to you for an agreed number of weeks per month, on an annual basis. As they so rightly claim, Repserve enables companies to.
Business Development Manager (BDM) Placement
Tailored Market Entry Strategies
Support for Market Expansion Challenges
Cost-Effective Market Entry Solutions